How to Increase Email Open Rates

In business, marketing is very important. This is mainly because of the huge impact that it can have on a business. There are numerous business marketing methods that you can rely on if you want to promote your business among masses. But, the choice of the marketing methods that you will use, will determine the results that will be associated with your marketing. Based on this, it is always a good idea to choose the best marketing tool. Today, a good number of business marketers are using email marketing softwares to promote their businesses. This is mainly because of the great marketing results that are associated with it. But, there is little success that comes with email marketing if the readers are not engaged. Therefore, you have to look out for reliable methods to engage readers. Otherwise, you will not be able to meet your desired marketing goals. If you want to know How to Increase Email Open Rates and engage your readers in your mails, the following 21 ways to engage mail readers can prove to be reliable.

Come up with a great how-to list

A good number of people are interested in reading mails that contain how-to’s. This is one of the best ways to entice readers to give time to your mails. For example, you can write a mail heading such as “how to succeed in business”. (Also read: Email Marketing Software Best Practices)

Make a statement

Making a statement is telling the reader that one has no choice but to read the mail. For example, you can alert the reader to information one has never seen or what one is supposed to know. A perfect example of making a statement is “four cars you should drive in your lifetime”.

Identify and solve problems

Always try your best to single out some of the problems that readers may be facing and know how to solve them. Providing solutions to problems being faced by readers will win you attention from readers. For example, you can send a mail whose heading is “instant confidence boosters every man should for”.

Post controversial information

Most people often find it very hard to attract readers because they lack the capacity to post controversial information. But, this is a perfect way to lure people into reading your mails. A perfect heading for a controversial mail would be “why women cheat: new information is here”.

Use shorter titles

If you want to instantly catch the eye of your readers, you can do well to take advantage of short titles. Short titles with catchy information are all you need to win the attention of your mail recipients. A perfect example of a short and catchy mail heading is “food that you should taste today”.

Ask questions

Humans are naturally inclined to provide a response when they come across a question. Therefore, sending mails which ask questions is often a good idea. The reader will automatically be impelled to provide a response to the question. For example, you can ask questions such as “can you win a jackpot?” or “is it possible to succeed in business?”

Make the title catchy

Making catchy titles is inevitable if you are to attract readers. You need every skill in coming up with catchy titles if you are to win the attention of your readers. Trying your best to come up with catchy titles will increase your traffic by a significant amount.

Include the right information

When you send long mails that have little relevant information in them, you will be wasting your time and that of the mail recipient. No doubt, your chances of winning the reader’s attention will be reduced. But, you can reverse the odds by sending mails that have the right information especially information which is relevant to the reader’s personal preferences.

Get straight to the point

If you write long texts or beat about the bush, you will bore the reader. Simply get to the point in order to get the attention that you need. Your reader needs to be able to get the real meaning of your mail almost as soon as one has read it.

Use proper grammar

In order to attract readers, you can do well to write content that is in proper grammar. Otherwise, you will bore the readers. Try your best to proofread content as often as the need arises.

Include the information the reader needs

If you constantly send mails that your reader does not need, you will definitely lose touch with that reader. Based on this, it is always a good idea to gather as much information as the reader may wish to read.

Use headlines that provide explanations

In order to entice readers, you can do well to provide headlines that pre-empt what you are discussing. Readers are usually too busy to search for the goal of the mail within a collection of texts.

Go for intriguing styles

Intriguing styles make readers wonder whether such a heading makes sense or is possible. That’s why they attract readers and increase the open rate of your newsletter.

Go for finality

Finality is the usage of words that cause the reader to almost believe that it is true. For example, you can write headings such as “the only way to succeed in business”.

Come up with a top list

Coming up with a top list always entices readers to go for your mails. For example, you can come up with the top ten vehicles available today and why.

Always provide links to content that your reader wants

Readers are interested in reading content that they want. Providing links leading to such content can increase your business web page traffic.

Never overhype subject lines

Overhyping subject lines when your mail contains little substance is not good. It may have a huge impact on your mail’s spam status.

Never overlook message preview

A message preview tells the reader something about the mail. It is a guide that provides vital information on the mail. Readers need this to avoid spending too much time singling out the main goal of the mail.

Email must add value to the reader

Adding value to reader means enabling the reader to capture what is important to them. For example, you can do well to send mails which can help the reader to improve oneself.

Email should target reader

Email should always target reader as much as possible. Email personalisation is often the best way to achieve this.

Do not write like a robot

Sometimes writing like a robot can ward off readers. It is much less like typing texts without a personal touch. This has to be avoided at all costs.

Nakul Mehra

A seasoned Digital Marketing Professional with expertise in Email Campaign Management, Execution and Inbox Delivery. He has led his team at Vizz Media to help thousands of businesses in sending better email, generate higher ROI and increase subscriber engagement using Mvizz Email Marketing SaaS and Managed Email Marketing Services.

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