10 Reasons Your Emails Are Going to Spam in Gmail

There may be various reasons as to why your Emails are going into the spam folder in Gmail. It’s important for Email Marketers to understand that ISPs (Google, Hotmail, Yahoo, etc as well as Paid Email Service Providers) are constantly evolving their systems using various parameters. These parameters are constantly updated and we’ll try to keep up with the current trends. So if you’re a troubled marketer, here’s a handy checklist and solutions to help you find you what’s going on and why your emails are going to spam in gmail:

  1. Check if your Domain or IP Address is blacklisted: You can use a free tool like MxToolbox and enter your domain name to see if your Domain Name is listed on any known blacklists. You can also use a tool like SenderScore to check the reputation of the sending IP address (es). See Domain Blacklist Removal Service 
  2. Authentication: Check if your Domain Name is a Verified Sender and has all authentication records like SPF, DKIM, DMARC and a valid MX Record.
  3. CAN SPAM Act Compliance: Maintain CAN SPAM Act compliance by sending genuine product or service information and ensuring you have quoted your own identity and correct location.
  4. Subject Line: Is your subject line too short, misleading or contains any ‘spammy’ words? Be precise and crisp in your language and make sure your Subject Line is not misleading in any way.
  5. From Name: Use a personal name instead of a Product or Company Name.
  6. From Email: Personal Email addresses like someone@example.com often get priority over info@example.com
  7. Known Spam Words & Trends: Use a SPAM Checker Tool to find out more reasons why your email could be leading into spam. (Try Mail-Tester, IsNotSpam or Glock Apps)
  8. Email Body Text:Image Ratio: Maintain a healthy 70% Text and 30% Image Ratio
  9. Text Only Version: Some Email Marketing Softwares provide an additional feature to set a Text-Only version of your email especially for ISP Spam Filters to find out what your email is really about. (Warning: Although this is a great tool to share textual information about your email which may contain graphics – but make sure you do not misuse this tool to share different content in the Text-Only version compared to your HTML version)
  10. Attachments: Avoid sending large attachments and definitely do not share files with .zip or .exe extensions. It’s best to put up a download link in your email body which you can also track as to how many people clicked on.

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